Innovative management

Author: Dennis Sherwood
Publisher:
Publication Date: 2003-01-01
Features: The ability to generate new ideas is something everyone possesses. It can be learned and strengthened through practice. But how do you do it?
? Inventing, developing, and successfully launching new products (services) is important, but it's not the only way to create value through innovation. How can we integrate innovation at the core of the entire company?
? Before generating new ideas, you must learn to forget. But how do you forget?
? Do you know that creativity is not luck or genius, but rather finding new patterns of recombination in existing elements?
? Once new ideas flow continuously, how do we evaluate them and decide which ideas to pursue?
? If you want to implement innovation, you need support from your corporate culture. What changes must you make to the existing corporate culture to truly become innovative? Innovation involves risk, and wise managers do not fear risk. In fact, they know that in today's business environment, the risk of staying in familiar territory is greater than taking a step into the unknown. The SMART Manager: Innovation Management will show you how to take creative steps forward!