Discounts, Free Gifts: In-Depth Analysis of Promotional Cases

Author: Gu Songlin
Publisher:
Publish Date: 2003-01-01
Features: 50 real-world case studies of foreign brands promoting in domestic markets, providing an in-depth exploration of the effectiveness of discounts, cash rebates, and promotional gifts. The book avoids complex theories and instead takes a practical approach, tracking the promotional plans of famous domestic and international brands from conception, design, execution to results, analyzing their strengths and weaknesses layer by layer, and offering corrective measures. It is truly an indispensable reference for professional marketers.