Sales, Techniques, and Channel Deep Dive

Author: Gu Songlin
Publisher:
Publish Date: 2003-01-01
Features: If you can make money, you can then help others in the same field make money. If you are not a good boss, don't put on the hat of a planner. If you are very familiar with a field, don't assume you can also apply your knowledge to other fields. If the enterprise you plan hasn't truly made money, you should refund the fees you've already collected. For a product to successfully enter the Chinese market, apart from high quality and a distinct brand image, it also requires coordination among all staff. For example, for a product to reach the hands of consumers, it must pass through distributors or agents. This process is extremely critical. How can a company collaborate with distributors to ensure they work diligently? How can you deal with bad distributors? Salespeople often "jump ship"; what can a company do in response? Under what circumstances can a product be priced higher? These are all key issues that products will inevitably face upon entering the market, and this book will provide you with all the answers.