Brand and Customer Relationship Analysis

Author: Gu Songlin
Publisher:
Publish Date: 2003-01-01
Features: Similar to other countries, the marketing environment in our country attaches great importance to product branding. Unfortunately, under fierce competition, in order to please customers, merchants resort to price wars, ultimately abandoning brand building. This is actually an unwise approach. How can enterprises establish an image of their brands in the minds of consumers? A successful brand should achieve long-term purchases from consumers. In our society, which particularly emphasizes "relationships," how can customer service be done well? How can new products break into the market? How can advertisements be made effective? What is more effective than promotion? These are the issues thoroughly explored in this book.