Lucky draw, prize game promotion case analysis

Author: Gu Songlin (USA) Phyllis
Publisher:
Publish Date: 2003-01-01
Features: Many foreign brands bring their effective promotional methods from their own countries to China. Some succeed, while others fail. The reasons lie in whether they understand how to adapt to the preferences of Chinese consumers and change the game. This book is full of real-life examples, showcasing various promotional campaigns that use games as a gimmick. Do prize money or prizes attract more? What do consumers prefer—collecting bottle caps or empty packaging bags in prize games? These practical experiences are exactly what you, as a marketing professional, want to gain. After reading it, you will immediately reflect on the strengths and weaknesses of your own planned promotional campaigns.