Core: Customer-centric corporate paradigm: Customer-centric corporate paradigm

Author: Camille P. Schuster
Publisher:
Publish Date: 2004-08-01
Features: The book "Core: A Customer-Centric Business Paradigm" reveals the mysteries of the inevitable trends in global market changes. The author first analyzes the earth-shaking changes that have occurred in the global market in recent years, then clarifies the range of industries, sales channels, payment methods for products and services, helping consumers understand relevant information about product supply, quality, and prices. Through numerous examples, the book illustrates that this change is not a simple "grocery store-style phone order concept," but rather a massive upgrade and expansion capability of the product and service pyramid. As stated by Catherine Liemon from Harvard University in the United States ("Market Management Research—MMR," February 19, 2001), the number of businesses and consumers affected by this change is at least the same.