Real Estate Marketing Ultimate Guide

Author: Yao Yingwei
Publisher:
Publish Date: 2004-08-01
Features: The book "Comprehensive Guide to Real Estate Marketing" was spearheaded by Mr. Yao Yingwei, who has nearly a decade of experience in real estate marketing, and co-authored by several top-tier real estate marketing professionals. Published by Economic Management Publishing House in August 2004, the book is primarily targeted at: middle and senior sales management personnel in real estate development companies, sales agencies, brokerage firms, planning companies, and advertising agencies; real estate sales professionals;homebuyers; and real estate investment professionals. With a fresh perspective and a case-study approach, the book is illustrated with vivid content, differing from conventional textbooks and professional reference guides. It systematically and comprehensively introduces the knowledge and experience of various aspects, fields, and levels of real estate marketing, sharing them without reservation.