Searching for Lost World Heritage

Author: Wei Bin
Publisher:
Publish Date: 2004-04-01
Features: "The Education, Science & Culture Action" was initiated by the Science & Education Channel of China Central Television (CCTV). Over three years, it has embodied the spirit of China's modern science and education-driven national rejuvenation strategy, the persistent pursuit of "educational character, scientific quality, and cultural taste" by the channel, and the courage, wisdom, and dedication of television professionals from CCTV leadership, Science & Education Channel leadership, production, and management. It reflects the hopes of the broad television audience and has grown into a distinctive television cultural brand that has earned recognition from peers and significant social influence. CCTV established the Science & Education Channel in 2001, marking the beginning of its professional journey in television cultural communication. Each "Education, Science & Culture Action" has strived tirelessly, avoiding complexity, and can be described as "though laborious as sifting through thousands of pebbles," it has only woven together a tiny fraction of outstanding cultural achievements from both China and the world. However, in the era of electronic communication, it is like a seed that has continuously been sown into the hearts of a wide audience eager for knowledge. The "Education, Science & Culture Action" produced by the Science & Education Channel in the summer of 2003 was divided into seven major sections: literature, art education, history, geography, nature, science & technology, and comprehensive. The broadcast lasted over 60 days, with a wide range of themes, rich content, and unique perspectives, permeating the vivid audio-visual world with profound philosophical thoughts and humanistic care. To facilitate deeper understanding of the television programs and mastery of related cultural knowledge, and to explore a cross-media cultural communication approach, the Social Education Program Center of CCTV collaborated with Shanghai Science & Technology Documentation Press to integrate resources from the "2003 Summer Education, Science & Culture Action" and other excellent programs, publishing them as books under the title "CCTV Science & Education Channel Education, Science & Culture Action – Basic Storage for the Mind." The series consists of eight volumes: "The Amazing Mysteries of Exploring the Universe" (original astronomy section), "The Highly Challenging Stories of the Earth" (original geography section), "Searching for Lost World Heritage" (original history section), "Scientific Activities That Changed Humanity" (original science & technology section), "A Literary Feast Across Ancient and Modern Times" (original literature section), "A Heartfelt Journey Through the Artistic Hall of Fame" (original comprehensive section), "The Survival Rules of the Animal World" (original nature section), and "The Long River of History in Science & Technology Inventions" (original "Manual of the Arts and Crafts"). In this way, the television "Education, Science & Culture Action" has finally stepped out of the screen with vibrant energy, reaching into the hands and hearts of the broad audience and readers. If viewers and readers find some resonance, inspiration, or convenience in their reading, then it is the scattered gold dust that the Science & Education Channel's television professionals have sent through the publication of the "Education, Science & Culture Action" series.
· No difficult language, no dry general history—just seeking the cross-sections of history;
· Bringing back lost civilizations, tracing the brilliance of the past;
· Discovering secrets unknown to many, recreating historical details.