Author: Li Jing
Publisher:
Publish Date: 2004-04-01
Features: "Educational, Scientific, and Cultural Action" was initiated by the Science and Education Channel of China Central Television (CCTV). Over three years, it has embodied the spirit of China's modern science and education-driven national rejuvenation strategy, the persistent pursuit of "educational character, scientific quality, and cultural taste" by the channel, and the courage, wisdom, and dedication of television professionals from CCTV leadership, Science and Education Channel leadership, production, and management. It has also been nurtured by the hopes of the television audience, ultimately growing into a distinctive television cultural brand that has gained recognition from peers and has significant social influence. CCTV established the Science and Education Channel in 2001, marking the beginning of its professional journey in television cultural communication. Each "Educational, Scientific, and Cultural Action" has strived tirelessly, avoiding complexity, and can be described as "though laborious as sifting through thousands of pebbles," it has only selectively woven together a tiny fraction of outstanding cultural achievements from both China and the world. However, in the era of electronic communication, it is more like a seed that has continuously been sown into the hearts of a broad audience eager for knowledge. The "Educational, Scientific, and Cultural Action" produced by the Science and Education Channel during the summer of 2003 was divided into seven major sections: literature, art education, history, geography, nature, science and technology, and comprehensive. The broadcast lasted for over 60 days, with a wide range of topics, rich content, and unique perspectives, permeating the vivid audiovisual world with profound philosophical thoughts and humanistic care. To facilitate the deep understanding of television programs and the mastery of related cultural knowledge, and to explore a cross-media cultural communication approach, the Social Education Program Center of CCTV collaborated with Shanghai Scientific and Technical Documents Press to integrate a batch of excellent program resources, including the "2003 Summer Educational, Scientific, and Cultural Action," into book publication, naming it "CCTV Science and Education Channel Educational, Scientific, and Cultural Action—Basic Storage for the Mind." The series consists of eight volumes: "The Amazing Mysteries of Exploring the Universe" (original astronomy section), "The Highly Challenging Stories of the Earth" (original geography section), "Searching for Lost World Heritage" (original history section), "Scientific Activities That Changed Humanity" (original science and technology section), "A Literary Feast Across Ancient and Modern Times" (original literature section), "A Heartfelt Journey Through the Artistic Hall of Fame" (original comprehensive section), "The Survival Rules of the Animal World" (original nature section), and "The Long River of History in Technological Invention" (original Tian Gong Kai Wu). In this way, the television "Educational, Scientific, and Cultural Action" has finally stepped out of the screen with vibrant energy, reaching into the hands and hearts of the audience and readers. If viewers and readers find some resonance, inspiration, or convenience in their reading, then it is the little grains of gold that the television professionals of the Science and Education Channel have sent through the publication of the "Educational, Scientific, and Cultural Action" series.
· Curiosity is human nature;
· When we gaze at the sky, we are always filled with questions;
· In the vast universe, are there other planets like Earth, inhabited by intelligent life similar to humans?
Explore the magical mysteries of the universe
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