The Economics of the Yoshino Family

Author: Liu Yuqing
Publisher:
Publish Date: 2004-07-01
Features: This book is a dialogue between the president of a major Japanese food service company and a renowned Japanese economist. It reveals the secrets behind Yoshinoya's rise from near bankruptcy to resurgence, exposing the company's internal operations and organizational details. Through Yoshinoya's growth, the book cautions that "old brands" may not necessarily need to be "trendy." The insights in the book are highly practical for business operators, especially those in the food service and retail industries, and its management philosophy has been emulated and adopted by internationally renowned companies. The author also intersperses 10 concise notes on microeconomics throughout the dialogue, summarizing and explaining the key points discussed. Reading this book is like attending an inspiring economics lecture, allowing readers to grasp complex economic theories in a relaxed and enjoyable manner.