Promotion Management Practical Details - Marketing Management Practical Details (Volume 1)

Author: Ma Xuezhao
Publisher:
Publish Date: 2006-12-01
Features: This series of books does not focus on systematically introducing the basic knowledge of marketing management, nor does it merely elucidate the concept of detailed management. Instead, it primarily introduces methods and techniques related to detailed marketing management, serving as operational guidance that can be directly used at both corporate strategy and execution levels. The authors introduce indispensable operational details in various fields of marketing management, covering all relevant aspects, processes, and perspectives. As a practical guide, this series emphasizes solutions and procedures for addressing detailed issues, aiming to present the following characteristics:
First, practicality. It summarizes the operational details of each step in marketing management, striving for practicality, usability, hands-on application, and tangible results, making it immediately applicable for business managers.
Second, innovation. It conducts in-depth analysis of each detail, summarizes marketing knowledge for operators, and innovates in practice, enabling readers to achieve the effect of learning from one example and applying it to others.
Third, conciseness. The structure is clear, the organization is logical, the language is concise, and the content is compact.