Service After-Sales Management Practical Details - Marketing Management Practical Details (Volume 1)

Author: Gao Zhepeng
Publisher:
Publish Date: 2006-12-01
Features: This series of books does not focus on systematically introducing the basic knowledge of marketing management, nor does it merely clarify the concept of detailed management. Instead, it primarily introduces methods and techniques related to the details of marketing management, serving as operational guidance that can be directly used at both the corporate strategy level and the execution level. The authors introduce the various fields of marketing management, covering all relevant aspects, processes, and perspectives, highlighting the often-overlooked operational details. As a practical guide, this series emphasizes solutions and procedures for addressing detailed issues, aiming to present the following characteristics: First, practicality. Summarizing the operational details of each step in marketing management, striving for practicality, usability, hands-on application, and real-world effectiveness, making it immediately applicable for business managers. Second, innovation. Conducting in-depth analysis of each detail, summarizing the marketing knowledge of operators, and innovating in practice to enable readers to achieve the effect of learning from one example and applying it to many. Third, simplicity. Clear structure, well-organized, concise language, and compact length.