Customer Service Management Practical Details - Marketing Management Practical Details (Volume 1)

Author: Ma Xuezhao
Publisher:
Publish Date: 2006-12-01
Features: This series of books does not focus on systematically introducing the basic knowledge of marketing management, nor does it merely elucidate the concept of detailed management. Instead, it primarily introduces methods and techniques related to the details of marketing management, serving as operational guidance that can be directly used at both corporate strategy and execution levels. The authors introduce the various fields of marketing management, covering all relevant aspects, processes, and perspectives, highlighting the often overlooked operational details. As a practical guide, this series emphasizes solutions and procedures for addressing detailed issues, aiming to present the following characteristics:
First, practicality. It summarizes the operational details of each step in marketing management, striving for practicality, usability, hands-on application, and tangible results, making it immediately applicable for business managers.
Second, innovation. It conducts detailed analysis of each detail, summarizes the marketing knowledge for operators, and innovates in practice, enabling readers to achieve the effect of learning from one example and applying it to others.
Third, simplicity. It features a clear structure, well-organized content, concise language, and a compact format.