Brave Choice -- Carly Fiorina's Autobiography: Carly Fiorina's Autobiography

Author: Carly Fiorina
Publisher:
Publish Date: 2007-01-01
Features: In this candid and moving autobiography, Carly Fiorina reveals a side of herself unknown to the public, sharing her successes and failures with us and reflecting on the fears and hardships of her journey. She tells us how difficult it was to be a powerful woman in the old American Telephone & Telegraph Company; she also tells us how much bitterness and sweetness an executive had to go through when facing the wave of disintegration at Lucent Technologies. More importantly, at the legendary yet troubled HP, despite all the resistance, Carly Fiorina still pushed the company forward with great strides. In many ways, Carly Fiorina for HP was no less than a "downsized" "outsider witch": she was a CEO hired from outside the company; in a male-dominated culture, her female leadership was so conspicuous; the company regarded engineers as its lifeblood, while she was a marketing expert; the employees were typical Silicon Valley new age types, while she came from a traditional company in the eastern United States. As she wrote, "At HP, time stood still. After leaving the company's founders, employees lost their direction. They feared change, what if change meant shattering the past?" Carly Fiorina has always advocated, "At the end of the day, business isn't about numbers, it's about people." This book will take you beyond the traditional biases of a "powerful woman" and show you a real Carly Fiorina. All of us, regardless of gender or whether we are in business, can find inspiration in her difficult life choices.