Toyota Legend

Author: (Japanese) Yomuri News Special Research Team, translated by Li Yingqiu
Publisher:
Publish Date: 2007-01-01
Features: A thrilling and heart-stirring entrepreneurial saga, an irreplaceable success story. The inner workings of a world-class winning enterprise, the most authoritative corporate investigation to date.
Yomuri News of Japan has been following the story for consecutive years, recreating the Toyota story and spirit as seen by Toyota people through the years!
Even if we abandon the deeply rooted name "Koromo," we must walk the path of life and death with Toyota.
The city government of Koromo chose to rename the city as Toyota City.
A sneeze from Toyota Motor will cause an economic collapse in Toyota City.
Mayor Suzuki Kōhei of Toyota City
Dedicated to research and creation, always leading the of the times.
Toyoda Sōji's ambition
To produce cars that can rival American civilian vehicles, absolutely affordable and perfect.
Toyoda Kiichirō's dream
For the brothers, Toyota is like a second hometown. We are the history of the company.
Toyota's first training workers. Many large factories have corporate cities, but only Toyota City is named after a company.
With a total workforce exceeding 70,000 and an annual vehicle production of 7 million, achieving sales revenue of 1 trillion yen, and 50 years of operation without a deficit—what is the secret that continuously pushes Toyota forward? Is it the struggles of the entrepreneurs, the dedication of generations of skilled workers who devoted themselves to the company, or the increasingly fierce competition with peer companies? This book sets aside dry historical narration, presenting the history of Toyota's development from the perspective of its people, recreating the full picture of the company's growth from multiple angles, and uniquely explaining the path to Toyota's success. From manufacturing high-quality cars that ordinary people can enjoy, to "men dedicating themselves to their careers," this book will for the first time reveal the inner workings of this world-class winning enterprise, which is about to enter its 70th year.