COO of the Medium: Broadcasting, Television, and Network Operations Practice (4th Edition)

Author: Susan Taylor Isman et al. (USA)
Publisher:
Publish Date: 2004-10-01
Features: The editor of this book has a strong passion for professional reference books and firmly believes that guiding practice with "practice" is no less significant than guiding practice with "theory." Professional reference books elevate our starting point for thinking about and solving problems, and diligent readers will therefore avoid many detours. Many of the strategies and techniques mentioned in this book can be applied immediately, or they can serve as a guide for further exploration and inquiry in real-world scenarios. What is particularly important is that it does not impose rigid constraints on the creativity and imagination of newcomers to the industry, as the book fully embodies two pragmatic principles: first, analyze specific situations in a specific way, and second, always prioritize practical results as the most important consideration.