Media equivalence: How should people treat computers, television, and new media as if they were treating real people and real scenes?

Author: (USA) Lewis, (USA) Nas
Publisher:
Publish Date: 2001-12-01
Features: "Media Equivalence" is a collaborative work by Baran Lewis and Cliff Nas from the Department of Communication at Stanford University. The book is divided into seven parts and twenty-three chapters. It covers topics such as media equivalence, media and behavior (polite behavior, interpersonal distance, compliments, criticism of others, and self), media and personality (personality traits, interface personality, personality simulation), media and emotions (good and bad, negative impacts, arousal), media and social roles (determining experts, teammates, gender, and voice sources), media forms (image size, fidelity, simultaneity, motion), scene changes, subconscious images, and conclusions on media equivalence. This book is an excellent read for students and faculty in computer science, electronic engineering, journalism, and media education centers, as well as readers with a keen interest in media.