Broadcasting and Television Management and Operation, Part 1, Issue 3

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-01-01
Features: The broadcasting and television industry is one of the most established, experienced, and currently most profitable sectors within the electronic media industry group. Based on the relatively late start of recognizing and developing the industrial functions of broadcasting and television in China, combined with the more advanced operational and management experiences of developed Western countries, this book begins with an analysis of the market in the broadcasting and television industry and focuses on the management and operation of advertising television programs. It specifically examines the cost management and operation of broadcasting and television products, brand management and operation, as well as the basic experiences of advertising television industry management and operation in other countries and regions. The book consists of eight chapters, where the first chapter analyzes several major issues in the management and operation of the broadcasting and television industry from the perspective of its transformation and development process. Starting from the second chapter, it focuses on analyzing the production, efficiency, and effectiveness of broadcasting and television programs, the operational institutions, product markets, product quality, advertising in broadcasting and television media, and the marketing and management techniques of television media brand markets, especially proposing practical and actionable techniques and methods for the current state of the advertising market and its management and operation. The competition in the media industry ultimately comes down to a competition of talent. In Chapter 6, through an analysis of the human resources and management of broadcasting and television media, the book enables media operators and managers to fully recognize that human resources are the most valuable resources in broadcasting and television media. The effectiveness of human resource utilization, management, and development directly impacts the economic and social benefits of the media. The broadcasting and television industry is an information industry with strong service-oriented characteristics. In Chapter 7, the book analyzes the service-oriented management and operation of the broadcasting and television industry, which provides important reference value for improving the service awareness and skills of employees in the broadcasting and television industry. In the eighth chapter, through an analysis of the systematic management of broadcasting and television media, the book helps operators and managers understand that the broadcasting and television media industry is a system and that the role of collaboration must be fully emphasized. This is of great significance for operators and managers in the broadcasting and television media industry to establish an awareness of large-scale social production.