Media Analysis Techniques (2nd Edition) (Chinese Edition)

Author: Berger
Publisher:
Publish Date: 2005-08-01
Features: Based on an analysis of the main methods of the four major media analysis theories—semiotics, Marxism, psychoanalysis, and sociology—this book combines detailed case studies of specific media examples, including Agatha Christie's suspense novel Murder on the Orient Express, American football, and cosmetics advertisements, as well as news broadcasting. The book consists of 8 chapters, divided into two parts. The first part primarily explains the four major media analysis theories. Chapter 1 introduces the history of semiotics, the signifier and signified, language and speech, connotation and denotation, synchrony and diachrony, and other related conceptual issues. Chapter 2 covers the various aspects of Marxist theories. Chapter 3 discusses psychoanalytic criticism theories involving the unconscious. Chapter 4 explores media analysis methods from a sociological perspective. The second part of the book applies the theories from the first part to specific media analysis. Chapter 5 examines classic murder mystery novels, such as Murder on the Orient Express, using semiotic and Marxist perspectives. Chapter 6 explores the symbolic systems in American football games. Chapter 7 provides a psychological interpretation of the Fiji perfume advertisement, seeking its symbolic meaning. Chapter 8 uses Marxist theory to analyze a full news radio station. The book's readership is very broad, suitable for undergraduate and graduate students, as well as MBA students in journalism and media studies across various regions. The content helps readers apply seemingly obscure theories to analyze media techniques, while also assisting in understanding the implied meanings of the texts. Additionally, it serves as a reference for self-taught social learners interested in media development.