Perspective on Amway: Tell you an Amway that others and you want to know

Author: Yin Jie
Publisher:
Publish Date: 2004-03-01
Features: After 8 years of business in China, Amway seemed to be starting over. Compared to its journey in the United States, Amway claimed it was much harder. From setting up factories and officially opening, to being banned from operating, to resuming operations, to restructuring and opening stores, to hoping for the legalization of direct selling. Throughout this period, there were ups and downs, trials and tribulations. The theme of "change" runs through the history of Amway in China. Alongside 8 years of transformation pain and 8 years of performance improvement came: a well-known American company, a booming industry, tens of thousands of direct sellers, a young government regulatory body, and a future market in mainland China worth over 100 billion. This book will tell you about Amway, something that others and you want to know.