Liu Xinxin said Japan 5: Real Estate Advertising Secrets

Author: (Japan) Liu Xinxin
Publisher:
Publish Date: 2002-11-01
Features: Liu Xinxin, a travel artist in Japan with whimsical ideas and a solitary demeanor. He held over ten exhibitions in a year, gaining fame in Japan. Then, he suddenly shifted gears and started working in advertising, crafting a campaign for KDD that increased its customer base by 2,000 in a month and revenue by 20 million. He claims to be a graphic designer who takes breaks from work for months to travel, driving around the entire length of Japan. Some call him a "genius with effective planning and classic design," while others label him a "vicious critic with no sense of proportion." Yet, on the stages of Tsinghua, Jilin University, and Shanghai University, we see him as an earnest and dedicated educator. So, who exactly is Liu Xinxin? Where will his expansive thinking take us? Rapidly developing real estate and immature marketing strategies and advertising campaigns in China have created sharp contradictions. Japan's early development in the real estate industry and its numerous successful marketing and promotional examples offer valuable lessons for domestic counterparts. The author, with decades of experience studying and working abroad, is a successful advertising creative designer. This book, using extensive firsthand materials and backed by the author's profound knowledge, reveals the secrets behind the success of Japanese real estate advertising. It is bound to pique great interest among advertising designers.