Copywriting: The Ultimate Guide to Copywriting Revered by the US Advertising Industry (7th Edition)

Author: (USA) Borden
Publisher:
Publish Date: 2006-01-01
Features: Since its publication, Copywriting for Advertising has been revised seven times within five years, continuously tracking the latest changes in the advertising industry. It is a classic practical handbook for advertising copywriting. The newly revised Copywriting for Advertising (7th Edition) retains the time-tested classic advertising principles while updating all illustrations, storyboards, and advertising cases, featuring highly representative and outstanding advertisements. The lively and fresh writing style helps you easily master the most effective advertising techniques and create highly persuasive advertising copy! This book covers all aspects of writing excellent advertising copy and specifically includes discussions on computer technology, advertising campaigns, advertising committees, marketing and marketing planning, fashion advertising, legal regulations, and ethical issues. Whether it's a small-budget local advertising campaign or a large-budget global advertising campaign, Copywriting for Advertising provides guidance on writing successful copy, helping you create attention-grabbing headlines and powerful sales copy. Key Features of the Book:
- Provides examples of traditional and emerging media applications for commercial, agricultural, and heavy industry advertising;
- Rich illustrations, storyboards, and advertising images vividly demonstrate what constitutes effective advertising techniques;
- Explores how copywriters can interact with art directors using computer technology;
- Encourages readers to participate in exercises and case study activities.