Philip Kotler The Winning Rules of Marketing Around the World (Management Masters' Thought Library): The Winning Rules of Marketing Around the World

Author: Chang Hu
Publisher:
Publish Date: 2003-05-01
Features: This book includes a large number of new and outstanding marketing case studies, offering an excellent review of rapidly changing marketing strategies and tactics. Reading this book is like taking a course taught by top marketing masters in the world. Whether you hold any role in the marketing industry, this book is worth reading. The essence of this book lies in documenting the marketing theories of Philip Kotler, the world-renowned "father of modern marketing," while also presenting many fresh perspectives on long-standing challenges such as discovering, winning, and retaining customers. It guides senior executives to confidently tackle challenges from powerful clients, globalization, and new technologies, and tells you how to achieve dual success in both market and profits, as well as how to create and manage the needs of different customers. This book includes a large number of new and outstanding marketing case studies, offering an excellent review of rapidly changing marketing strategies and tactics. Reading this book is like taking a course taught by top marketing masters in the world. Whether you hold any role in the marketing industry, this book is worth reading.