Product Planning Practice

Author: He Yaoqin
Publisher:
Publish Date: 2003-04-01
Features: "Practical Merchandise Planning" is a comprehensive manual that helps businesses understand the entire process of merchandise planning. Starting from planning, the book covers the generation of creative ideas, the collection of planning materials, the development of new products, market analysis, product positioning, product pricing, product launch, packaging, distribution channels, and more, fully elaborating on all aspects of merchandise planning in business. The book includes both theoretical analysis and case studies from renowned companies both domestically and internationally, providing readers with learning and reference materials. Products are the foundation of a company's performance and benefits, and product development is the lifeline of corporate operations. With rich case studies, detailed analysis, and unique practical experience, the book reveals the true face of merchandise planning. It showcases the techniques from product policy to product planning, clarifies the direction of product development, analyzes the functions and metrics of merchandise planning, and explains how to complete merchandise planning and the product management benefit plan.