Product Planning ()

Author: Ma Dali
Publisher:
Publish Date: 2003-03-01
Features: From brand planning, design planning, placement planning to marketing planning, the long-term goal of product planning is to gradually enhance the brand level, continuously improve the brand image, and ultimately achieve comprehensive brand asset appreciation. This book elaborates in detail on the establishment and planning of a clothing brand, design planning based on fashion trends and new materials, placement planning targeting market conditions, efficient production planning based on delivery schedules, and the most crucial marketing planning. This book also includes practical cases after each section for readers to use as operational references. This book enables you to master everything before it even happens.