Marketing and Promotion (Maximizing hype for your product, service, or organization)

Author: Joe Marcini
Publisher:
Publish Date: 2003-11-01
Features: This book comprehensively discusses all the important aspects of planning, organizing, and successfully implementing a marketing campaign, from gaining a deep understanding of the media to holding press conferences and creating opportunities for on-site marketing. Whether you are a seasoned media veteran or a newcomer to the public relations field, this book is an invaluable resource for advancing your skills. One of the author's goals is to provide guidance for those who need to plan a marketing campaign—small business owners, nonprofit organizations, small associations, and individual service providers. More importantly, it offers creative tips and profound insights for public relations professionals and marketing communicators: how to execute an effective marketing campaign, what it entails in terms of costs, how to design it, and how to manage a marketing project.