Successful Promotion Techniques (Complete Marketing Handbook)

Author: Zhang Feixue
Publisher:
Publish Date: 2003-04-01
Features: Promotion is not just about systematic solutions and technology, but also an art. The book uses simple yet humorous, motivating yet rational language, supported by rich and detailed cases, to explain the various theories of promotion in an easy-to-understand manner. The knowledge in the book will help you develop into an outstanding promotional expert in the industry. This book serves a wide range of corporate marketing professionals, focusing on the core of promotional planning and the supporting factors for its success. Based on the internal connections of the four core elements of the promotional mix, it combines principles, cases, and analytical guidance to systematically and comprehensively introduce the basic strategies and techniques of each core element. The goal is to enable corporate marketing managers to quickly and skillfully master various successful promotional strategies and techniques, thereby perfectly achieving the desired promotional objectives.