Digital marketing

Author: Gong Jianwei
Publisher:
Publish Date: 2003-03-01
Features: A series of books on marketing practice. The development of the internet and information technology has strongly driven the transformation of corporate marketing concepts and methods. Based on this technology, the emergence of digital marketing models has impacted corporate culture, organization, and business processes. This book combines theory and practice to elaborate in detail on the influence of digital marketing on corporate structure, the integration of digital marketing with business process reengineering, and how enterprises can achieve digital marketing. The cases included provide a good interpretation of the theoretical issues discussed.