Corporate Innovation Capability – The Four Volumes of Corporate Winners (Volume 2) (Core Training Course for Business Managers)

Author: Ma Guozhong
Publisher:
Publish Date: 2003-05-01
Features: As the core training curriculum for business managers in the 21st century, the "Four Volumes of Enterprise Winners" is edited by economics professor Bai Guang and Ma Guozhong. This series breaks away from conventional management studies and, from the perspective of corporate power, summarizes the survival, growth, and development process of enterprises into four fundamental forces: survival power, innovation power, development power, and transnational operational power, thus forming the "Four Volumes of Enterprise Winners." Each volume in the series is organized into chapters based on the seven forces of performance, presenting clear viewpoints, detailed theoretical analysis, and vivid case studies (one case per chapter, totaling 32 cases). It objectively elaborates on the basic theories of modern business management. The series is engaging and thought-provoking, making it a rare classic work for business managers of small, medium, and large enterprises.