Role Analysis and Management of Corporate Marketing Supervisor

Author: Pang Yong
Publisher:
Publish Date: 2003-01-01
Features: It has become an urgent task for enterprises today to comprehensively and systematically introduce marketing mechanisms. Conducting a thorough market survey, analyzing market opportunities and target markets, formulating advanced marketing plans tailored to the enterprise, and establishing corresponding rules and regulations have become important issues that marketing supervisors must address. This book integrates theory and practice, with a focus on practice and theory as support. It emphasizes the management practices, skills, and specific operational methods of marketing supervisors, discussing from a micro-practical perspective the marketing tasks that a marketing supervisor should undertake in a company and how to carry out these tasks, as well as introducing methods for successfully completing marketing work. This book is part of the "Role Analysis and Management Principles for Enterprise Leadership Positions" series, which includes "Role Analysis and Management Principles for the Enterprise Top Leader," "Role Analysis and Management Principles for the Enterprise Deputy Leader," "Role Analysis and Management Principles for the Enterprise Marketing Supervisor," "Role Analysis and Management Principles for the Enterprise Financial Supervisor," and "Role Analysis and Management Principles for the Enterprise Human Resources Supervisor."