Marketing Manager Performance Management Method

Author: Lü Jianhua
Publisher:
Publish Date: 2003-01-01
Features: Based on theoretical discussions of marketing management, this book combines advanced concepts of performance management with successful experiences from leading companies in marketing performance management, proposing effective methods for performance management of marketing managers. In this book, you will discover unique insights and ideas on marketing performance management, appreciate a distinctive management style, and learn some techniques for marketing performance management.