Breakthrough---Development Bottlenecks of Small and Medium Enterprises

Author: Yu Shiwéi
Publisher:
Publish Date: 2006-02-28
Features: The best prescription for Chinese entrepreneurs to avoid risks, and the true essence of steady development for small and medium-sized enterprises. If a small or medium-sized enterprise pays attention to these issues, I wouldn’t say it will definitely succeed, but at least it won’t suffer a very painful failure. As long as we break through these development bottlenecks, we can go from a small enterprise to a medium enterprise, and then to a large enterprise, step by step. – Yu Shiwéi As a leading expert in management training, Professor Yu’s lecture highlights have attracted the attention of many domestic enterprises. His courses, rapidly disseminated through the internet, have provided the best management enlightenment for those who had little knowledge of management before. – Peking University Business Review
Yu Shiwéi is one of the most respected practical training experts among Chinese people. His charisma as a speaker, strategic mindset, and scholarly talent have deeply won the favor of clients. He skillfully integrates concepts into casual conversations and embeds philosophy in humor, earning the admiration of all sectors of society. – China Marketing Experts Network
Professor Yu is the most distinctive, respected, and highly effective among the celebrity lecturers I have encountered. He is also the most frequently invited lecturer. – Shen Yanhe, Former Director of Development Department, Shanghai
Every time I listen to Professor Yu’s lectures, I gain new insights and find my gaps in management. For a business to operate healthily, a change in mindset is essential, but masters like Professor Yu who can transform perspectives are rare. – Zhu Tingjie, Executive President of Hengyuanxiang Group
The passion and vitality of small and medium-sized enterprises make them the “fast fish” in the market. However, surveys show that the average lifespan of Chinese small and medium-sized enterprises has decreased from 5.7 years to 2.4 years. So, why are the lifespans of small and medium-sized enterprises in our country getting shorter? How can small and medium-sized enterprises break through the development bottlenecks they encounter in their growth? How can they ensure that their business development speed always stays ahead of competitors? Over the past few years, Professor Yu has traveled across the country, conducted over a thousand training sessions, and interacted with tens of thousands of enterprises, directly addressing the various puzzles faced by countless trainees in business development.
Through three years of effort, combining his 30 years of practical experience in cross-border management and over a decade of research on Chinese enterprises, Professor Yu has launched this highly humorous classic work. This book focuses on elaborating on 16 common issues faced by small and medium-sized enterprises during their development and their corresponding solutions, truly serving as a good prescription for enterprises to avoid risks and achieve steady growth.