Design Color (Series of Textbooks for Design Majors in Higher Education)

Author: Cao Tianquan et al
Publisher:
Publish Date: 2005-08-15
Features: When it comes to the natural world, people often remember colors more vividly than shapes. For example, the vibrant colors of spring, the deep green of summer, the ripe gold of autumn, and the profound gray of winter. In fact, the rich colors in the works of all painters and designers come from nature. Nature offers an inexhaustible supply of colors, some passionate and bold, others subtle and reserved. From the perspective of color theory, there is no fundamental difference between the colors used in painting and those used in design. However, the former is more free, while the latter tends to be more rational. Color directly acts on the human visual senses and deeply touches the soul, influencing one's psychology and emotions. Different regions, ethnicities, and cultures nurture their own unique aesthetic tendencies toward color, and they also contain specific color taboos with certain connotations. As time progresses, color also acquires symbolic meanings related to fashion. Designers need to keenly capture and use their intellect to perceive color, so that color can become the most beautiful language in design. This book offers a unique perspective, providing in-depth and comprehensive yet easily understandable analyses and elaborations on the colors of nature, the rationality of color theory, and the application of color in different design media. It is believed that this book will offer valuable insights to learners at various levels.