Pali Marketing Idea Bank 184 China Market Terminal Report

Author: Li Yingsheng Lin Sanzhuo
Publisher:
Publish Date: 2006-01-01
Features: Predicting terminal evolution trends, describing industry terminal characteristics, and exploring terminal strategies and tactics! "Do terminals and die, not do terminals and wait to die"—Is your company in this situation? Shuile in the daily chemical industry was able to break through the ice covered by P&G and Unilever, and Boda in the mobile phone industry succeeded in capturing market share from Nokia and Motorola's encirclement. The key lies in their ability to implement effective terminal strategies based on the development status of terminals at the time. This book describes the basic types, distribution patterns, and characteristics of terminals based on the characteristics and terminal development forms of eleven major industry categories, points out the development and evolution trends of terminals, and pays attention to new terminals and new forms. At the same time, by analyzing the mutual relationships and power struggles between enterprises, retailers, consumers, and competitors at the terminal, it puts forward the key points and strategic tactics of enterprise terminal actions. Features of this book: Comprehensively elaborates and analyzes the current situation of terminals in various industries, reveals the strategic perspectives and operational details of terminals, and selects a large number of effective and practical cases.