Hardball - Another Means to Win in Corporate Competition

Author: Zhang Ke
Publisher:
Publish Date: 2006-01-01
Features: The business world is like a big sports field, or rather many fields, in which competitors are the enemies, and the goal is to win. Only those who can play hardball can ultimately succeed. Because companies that play softball just play for the sake of playing, while companies that play hardball play to win. This book tells you about another way for businesses to win in competition—hardball, so that you are no longer mercilessly eliminated in the cruel business world. In the business world, there are two types of companies: one that is polite and gentle in competition, and the other that is accustomed to adopting aggressive, even ruthless, competitive methods. The former is often praised by the media for their gentlemanly demeanor, while the latter is frequently criticized by public opinion for their "rough" behavior. We call the former "softball" companies, naturally, the latter are "hardball" companies. In the business world, there are two types of companies: one that is polite and gentle in competition, and the other that is accustomed to adopting aggressive, even ruthless, competitive methods. The former is often praised by the media for their gentlemanly demeanor, while the latter is frequently criticized by public opinion for their "rough" behavior. We call the former "softball" companies, naturally, the latter are "hardball" companies. Obviously, if these two types of companies are placed on the same playing field, the outcome will be clear: the "hard" will win, and the "soft" will lose. The business world is like a big sports field, or rather many fields, in which competitors are the enemies, and the goal is to win. Only those who can play hardball can ultimately succeed. Because companies that play softball play for the sake of playing, while companies that play hardball play to win. That's the way it is. This book discusses another model of business survival, explaining that modern companies must, in competition, have a certain kind of dominance, be good at offense, and only in this way can the business develop. This book is suitable for a broad audience of social readers and business managers.