Storeless Store Operation (New Concept of Marketing Series)

Author: [Japan] Nakamura
Publisher:
Publish Date: 2005-09-01
Features: Special strategies required for success, sales secrets, 12 key points to consider before starting media direct sales, and 12 key points to keep in mind after starting media direct sales. The book is concise, easy to understand, and supplemented with engaging illustrations, presenting readers with a brand-new approach to business. "Marketing New Concepts" series primarily explores marketing from new perspectives, introducing several innovative retail management methods aimed at providing readers with fresh marketing concepts and ways of thinking about and addressing problems. It also offers practical and effective suggestions for guiding marketing professionals in their specific field of action and management. This book is part of the series, introducing the concept and operational methods of "no-store retailing," a brand-new marketing approach. It covers why small and medium-sized enterprises have more potential in media direct sales, the fundamental knowledge to understand before engaging in media direct sales, the special strategies required for success, sales secrets, 12 key points to consider before starting media direct sales, and 12 key points to keep in mind after starting media direct sales. The book is concise, easy to understand, and supplemented with engaging illustrations, presenting readers with a brand-new approach to business. This book is suitable for marketing professionals, retail store managers, and individual entrepreneurs, as well as serving as a reference for marketing students.