CI Planning Principles

Author: Gao Chi
Publisher:
Publish Date: 2005-09-01
Features: This book presents the author's latest research findings on CI planning in recent years and interprets the views of domestic and international experts and scholars in the context of China. According to the introduction on the website of Beijing Distribution Center of Xinhua Bookstore, the book includes 10 chapters and 35 sections covering topics such as the definition and characteristics of CI, the history of CI, CI surveys and general concept planning, identity concept planning, behavioral identity and visual identity systems, CI application development and implementation. The book is well-structured, clear in format, precise in concepts, rigorous in argumentation, rich in illustrations, and includes thought-provoking exercises. It is the first book in the "CI Planning Visual Series," a series of books edited by CI planning experts from around the world. Professor Gao Chi was invited by China Building Materials Press and recommended by experts to serve as the chief editor of the editorial board for this series.