Sales Policy Highlights

Author: Zhang Xuefei
Publisher:
Publish Date: 2002-10-01
Features: With the acceleration of the modernization process of enterprises, scientific management has become the fundamental platform for enterprises to win in business competition. As sales are the lifeblood of an enterprise, they are even more urgently in need of scientific and institutionalized approaches. Sales policies, as the secret weapon for successful enterprises to win, are increasingly favored by more entrepreneurs and marketing managers. This book closely combines theory with practice, analyzing the core content of sales policies in an in-depth yet accessible manner. It comprehensively introduces product policies, pricing policies, channel and promotion policies, sharing the essence of sales policies with a broad readership and providing practical assistance for sales and management personnel.