Marketing Storm (New Methods and Strategies for Global Marketers)

Author: Chang Hu
Publisher:
Publish Date: 2002-10-01
Features: Marketing is a career filled with passion and challenges. It spreads ideas and concepts, realizing value and dignity. Since its emergence in the United States in the early 20th century and then spreading worldwide, the marketing industry has surged into the market like a storm with overwhelming force. This book provides practical action guides for marketers, guiding those with dreams and ambition to enhance their qualities and abilities to achieve success. It includes sections such as the "Basics Storm," "Concept Storm," "Qualities Storm," "Systems Storm," "Skills Storm," and "Practical Storm," where each part addresses and resolves the problems encountered in the marketing process. This enables marketers to fully grasp methods and techniques for solving problems, gaining a competitive edge in their marketing careers and advancing toward success!