Marketing Wisdom (New Methods and Strategies for Global Marketers)

Author: Chang Hu
Publisher:
Publish Date: 2002-10-01
Features: Marketing is both a science and an art; it requires marketers not only to act but also to act with wisdom. This book infuses wisdom into marketing, emphasizing the methods and techniques in marketing activities. By drawing on wisdom from every real-world marketing case study, it helps readers take action with wisdom. It covers all aspects of the marketing process, each chapter being both insightful and profound. Whenever you refer to it, you will surely find inspiration. It is a must-read practical strategy for marketers.