Essentials of Sales Business Management

Author: Yang Guohui
Publisher:
Publish Date: 2002-10-01
Features: This book focuses on the responsibilities of a sales supervisor and provides a detailed discussion and introduction on various aspects such as the business knowledge of a sales supervisor, specific operational methods, and business control tools for sales supervisors. It primarily includes topics such as the application of sales meetings in the new context, effective team management, strategic planning for sales teams, sales plan forecasting, sales quotas, and marketing control. The book incorporates numerous case studies to enhance its practicality, offering a series of comprehensive and effective operational strategies and methods suitable for sales supervisors.