Essentials of Sales Complaint Business Management

Author: Du Yu
Publisher:
Publish Date: 2002-10-01
Features: This book provides a comprehensive analysis, comparison, summary, and conclusion on complaint management, incorporating both theory and case studies. It offers a series of guidance-based, actionable work plans and techniques. The book is divided into four parts: "The Knowledge Part," "The Prevention Part," "The Handling Part," and "The Refinement Part," focusing on 13 key issues closely related to consumer complaint management, such as exploring consumer complaint psychology, the causes and manifestations of consumer complaints, the importance of corporate credit in complaint management, and essential guidelines for complaint handling. It aims to provide businesses with helpful insights in preventing and addressing consumer complaints, thereby promoting the overall improvement and rapid development of corporate operations.