Successfully Reduced Credit Risk (Success in Marketing: A Series for Marketing Managers)

Author: Chen Qihua
Publisher:
Publish Date: 2002-11-01
Features: In the fierce market competition, for enterprises to expand their scale and increase market share, in addition to adopting competitive means such as technology, quality, price, and service, credit sales have become one of the strong competitive tools. However, due to the underdeveloped integrity system in the domestic market, malicious defaults and fraudulent behaviors are frequent, and credit sales also expose enterprises to significant risks. This book addresses the issues that arise in credit sales, introducing how to scientifically manage and successfully recover accounts resulting from credit sales, how to prevent and transfer credit risks, and how to create and manage credit-related documents. By applying the methods and techniques in this book to the credit sales business, enterprises can scientifically manage their credit sales operations, successfully reduce credit risks, and maximize their benefits.