Phone Sales Techniques and Strategies

Author: McKinsey & Company Marketing Consultants
Publisher:
Publish Date: 2005-04-01
Features: A Complete Guide to Easy in Telesales. Unveils how top sales managers, representatives, and elite sales professionals use "scripts" to target customer needs and boost sales performance. Telesales is evolving into a convenient and efficient marketing technique, valued by many companies for its unique advantages. This book primarily covers: how to prepare for telesales calls, how to make introductory calls, how to sell products over the phone, how to handle refusals during calls, and how to successfully close deals. The text is fluent, providing numerous case studies and marketing scripts for reference, supplemented by illuminating framework language. It helps salespeople win the psychological and verbal battles in telesales, maximizing the advantages of telesales, and ultimately achieving successful.