Media Competitiveness -- Industry Value Chain Cases and Models

Author: Yu Guoming
Publisher:
Publish Date: 2005-01-01
Features: The media industry value chain refers to the future development of China's media industry, which has a significant transformation in its operational focus. This transformation involves shifting from past individual "point" operational focuses to a "structural" operational focus of large-scale media groups. The industry value chain is a resource optimization allocation and combination with interconnected relationships, based on a core value or technology, aiming to provide utility systems that meet consumer needs.