The Four Volumes of Enterprise Winners. Volume 4, The Competitiveness of Enterprises in Cross-border Operations

Author: Bai Guang Ma Guozhong
Publisher:
Publish Date: 2003-05-01
Features: Core Curriculum for Business Managers Training. As the core curriculum for business managers training in the 21st century, "The Four Volumes of Enterprise Winners" is edited by economics professors Bai Guang and Ma Guozhong. This series breaks the conventional framework of business management studies and, from the perspective of corporate power, summarizes the survival, growth, and development process of enterprises into four fundamental forces: survival power, innovation power, development power, and transnational operation power, thus forming "The Four Volumes of Enterprise Winners." Each volume in the series is organized into chapters based on the seven forces of performance, presenting clear viewpoints, detailed theoretical analysis, and vivid case studies (one case per chapter, totaling 32 cases). It objectively elaborates on the basic theories of modern business management. The series is engaging and thought-provoking, making it a rare and classic work for business managers of small, medium, and large enterprises.