Enterprise Environment Perspective

Author: Yang Peiting
Publisher:
Publish Date: 2005-03-01
Features: This book presents various new issues and ideas at the forefront of contemporary management and compiles them into the five-volume series "New Management Ideas." The author has been dedicated to the research, teaching, and popularization of management for over 40 years (1963-2004). In recent 10-odd years, he founded and edited the magazine "China and Foreign Management." During this period, he conducted extensive research and investigations in domestic and foreign enterprises and delivered thousands of lectures to leaders and entrepreneurs in enterprises and government levels. He also published numerous influential writings and articles in the industry. While serving as the editor-in-chief of the renowned management magazine "China and Foreign Management" in China, he persistently published one or two articles each month sharing his insights and reflections on enterprise management. His writings are concise yet vivid, simple yet profound, and highly favored by the business community. At the readers' request, these selected articles have been compiled into this book. The series is rich in content, covering various aspects of enterprises, such as environment, strategy, organization, system, talent, marketing, R&D, corporate culture, and self-protection. To facilitate reading, it is divided into five volumes: "Perspectives on the Business Environment," "Where Is the Business Heading," "The Wisdom of Entrepreneurs," "The Five Great Secrets of Management," and "The Key to Business Success," each serving as a standalone series for readers to choose from. The author's writing style is accessible and concise, focusing on solving practical problems, making this a comprehensive and valuable series of management books suitable for readers at all levels. This book provides a comprehensive and multi-angle analysis of the changes in the macro environment faced by today's enterprises and their corresponding strategies. If a business fails to understand the changes in the macro environment, it cannot propose new tasks and goals, nor can it find a way out or solutions without regular analysis of the situation. Renowned economist Yu Guangyuan said: "Just as a football fan watches the ball closely, businesses must focus on the environment to achieve effective management."