Service Management, 3e

Author: James A. Fitzsimmons (University of Texas-Austin)
Publisher: McGraw-Hill
Publication Date: 2001-01-01
Features: Service Management is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations, and human behavior impact effective service management. This book is a bestseller in this field and its outstanding feature is the inclusion of fantastic and timely examples from the field of technology. The book covers global operations, the need for continuous improvement in quality and productivity in the service industry, and is originally titled "Service Management, 3rd."