Principles of Management

Author: Huang Yufeng Rong Xiaohua
Publisher:
Publish Date: 2005-01-01
Features: Each chapter includes learning objectives, chapter summary, key concepts, basic training, and concept application.
Chapter List:
I. Introduction
1. Overview of Management
2. Enterprises
3. Research Objects, Tasks, and Methods of Management Principles
4. Improving Management Level to Promote Economic Development and Social Progress
II. The Emergence and Development of Management Theory
1. Early Management Thoughts
2. Evolution of Western Management Theory
3. Application of Virtual Management
III. Economic Principles of Management
1. Management and Economics
2. Economic Systems, Mechanisms, and Management
3. Economic Benefits and Economic Efficiency
IV. Market Principles of Management
1. Market-Oriented Management
2. Market Strategy and Policy Management
3. Market Deficiencies and Management
V. Planning Principles
1. Planning Function
2. National Economic Planning
3. Comprehensive Planning Management, Planning Mechanisms and Methods
VI. Organizational Management Principles
1. Overview of Organizations
2. Design of Organizational Structure
3. Organizational Change and Organizational Systems
VII. Principles of Human Motivation
1. Motivational Function
2. Motivational Theories
3. Practical Motivational Work
VIII. Coordination and Communication Principles
1. Control Function
2. Coordination
3. Communication
IX. Corporate Culture
1. Characteristics of Corporate Culture
2. Functions of Corporate Culture and Principles of Construction
3. Entrepreneurial Spirit
X. Prospects of Management Science
1. Enterprise Management in the Knowledge Economy Era
2. Changes in Enterprise Management in the 21st Century
3. New Types of Enterprise Managers in the 21st Century
Appendix 1: Answers or Hints for Basic Training
Appendix 2: Concept Application Thought Guidance
Main Reference Books