Sales Team Management (11th Edition)

Author: Spiro
Publisher:
Publish Date: 2005-01-01
Features: Understand the practical process of sales work, gain insights into the general trends of sales theory development, and master practical sales management skills. This book starts with the relationship between sales team management, marketing concepts, and marketing strategies, as well as the fundamental nature of sales management, and provides an in-depth and detailed introduction to the content of sales team management. Practicality is the major feature of this book. To address many practical issues in corporate sales practices, the author proposes numerous actionable methods based on real-world enterprise experience. Theoretical cutting-edge nature is the book's second major feature. The book accurately and effectively grasps cutting-edge theoretical issues, providing very detailed discussions on topics such as sales performance evaluation, the application of internet technology in sales, and ethical issues in sales. This book serves as an excellent guide for sales management practices, and the English original has been updated to the 11th edition.
The book begins with the relationship between sales team management, marketing concepts, and marketing strategies, as well as the fundamental nature of sales management, and provides an in-depth and detailed introduction to the content of sales team management. Practicality is the major feature of this book. To address many practical issues in corporate sales practices, the author proposes numerous actionable methods based on real-world enterprise experience. Theoretical cutting-edge nature is the book's second major feature. The book accurately and effectively grasps cutting-edge theoretical issues, providing very detailed discussions on topics such as sales performance evaluation, the application of internet technology in sales, and ethical issues in sales. The combination of theoretical depth and practicality undoubtedly enhances the value and applicability of the book. For those engaged in actual sales management, as well as MBA students and marketing and management professionals who aspire to pursue sales management in the future, reading this book not only helps understand the practical process of sales work and the general trends of sales management theory development but also equips them with many practical sales management skills.